Links to Avoid in the Post-Google Penguin Era

Links to Avoid in the Post-Google Penguin Era. A most impotent think  Manipulative linking strategies leave footprints that can be detected and rooted out by humans and algorithms. While some manipulative link building strategies may still work, the reality is that they put your reputation at risk and are likely to result in penalties down the road. Avoid these strategies like the plague.

1. Overzealous or Mediocre Guest Posting

You should already know that you shouldn’t do “article marketing,” in which the same article or an algorithmically modified version of it is posted on hundreds of sites. But the fact of the matter is that this is just as true for this is why:



  • It is true that you can get some value out of low-quality guest posts, but for the amount of work involved the benefits just aren’t there. 
  • You can spend two hours on an article and get it posted to a site where most pages have an authority around 50, or spend two hours writing 12 articles that will pick up a page authority of one or two. 
  • The impact just isn’t worth the effort in the second case.
  • Google already has quality detection algorithms (panda) and they are getting better. 
  • A low-quality guest post on a high-quality site is rare, so low-quality guest posts aren’t going to offer a great deal of value. 
  • The vast majority of them will come from sites that have been or will be hit by Panda updates, losing value over time.

2. Interlinked Domains


another tactic that some spammers use is to set up several sites and link them together. This may help with rankings in some cases, but it’s a bad idea because:

  •  Assuming you are able to build a network large enough to pass any benefit and that looks completely natural, the amount of work you will end up doing will be far more than for a single site. 
  • Why write a high-quality article for a peripheral site you own when you could write it for your money site, or for a link from a high-quality site with age and reputation?
  • Sites hosted on the same account are often on the same server, or similar servers, so that it is obvious they are all owned by the same entity. Getting around this means paying much more for hosting.
  • It’s very difficult to build a large network of sites that adhere to any sort of quality standard. 
  • The variance of all kinds of criteria on these sites will not match the variance of natural link networks, and the same goes for the network of links themselves.



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